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E-Commerce Shipping Solutions: Your Guide to Achieve Shipping Profitability Shipping plays a vital role in ensuring then you have a successful business online or e-commerce, prioritizing having an effective and efficient shipping strategy. Shipping is a crucial aspect that buyers consider before they purchase a product online, making a business different from its competitors. In order to achieve a successful shipping strategy, proper coordination and participation of multiple teams including your shipping and fulfillment team, marketing team, website design and development team and your customer service team must be implemented. There should be a full involvement of all these teams and everyone in the organization, disseminating information and implementation of effective shipping solutions for your e-commerce business. First, you need to assemble a dedicated team for specific functions in achieving your shipping goals, basing on your customers’ needs and expectations, while maintaining your margins. It is important to properly coordinate with your marketing team to formulate shipping options and promotions such as flat rate or free shipping in order to increase your site’s visitors or increase order value. Your web design and development team must be able to create a good website that shows your current shipping options, promotions and other forms of notification to eligible customers. Your shipping and fulfillment team must ensure that the orders of the customers are picked, properly packed and shipped accurately, in an on time manner no matter what option your customer chooses. Basing on your current shipping options and promotions, it is important for your customer service team to have knowledgeable and highly-skilled representatives so they can answer customer questions appropriately. After assembling your team, the next step is defining your shipping goals through increasing average order value, increasing your conversions, expanding market or target audience, decreasing cost, and improving operational efficiency. You can expand your target audience or your market by offering more shipping options to reach new customers or new areas where you couldn’t deliver your products previously such as an in-store pickup or local delivery. Your shipping solution should also involve contacting trusted and reputable carriers to find out their rates and consider shipping destinations, shipping options and the product size, weight and dimensions. The various e-commerce shipping options include free in-store pickup, LT freight carriers, same-day delivery, next-day delivery and free shipping.
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